It is perhaps a better choice to just incorporate for the same or a little higher fee because you will also have corporate protection for the business name and personal vs business liabilities.Į.g. Only setting up a limited liability company (LLC) will protect the name at the state level and also protect the owners of personal liability. Just recording an assumed business name does nothing to keep the name exclusive nor does it avoid personal liability for the business owners. This name as well as any other name is an assumed business name and it must be recorded as a DBA Doing Business As name which also requires a fee to be recorded. Q: Would an LLC be better than filing a fictitious business name?Ī: If you desire more business prestige for market presence you may want to set up an LLC.
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